A television advert, three radio ads and a National Press ad publicising BT Total Broadband have been banned in their current form following a judgement from the ASA.
According to Datapoint, customer service is no longer regarded as an expensive obligation, with board level representation ensuring that service has become a strategic focus for business.
The notion of free banking is a myth, with a report by consumer group Which? showing that no-fee banks make money by offering poor interest on credit and high overdraft charges.
The Financial Services Authority has ordered five individuals to stop selling insurance after it was discovered that customers were being mis-sold insurance and in some cases buying policies which didn’t offer any cover.
Overlapping, cumbersome legacy systems are thwarting efforts of banks to rebuild trust with customers.
Latest digi magazine
Download the latest Customer Strategy digital magazine
Missed the last Customer Strategy digital magazine? Here's another chance to download the magazine, which contains features on social media, speech analytics and feedback management.
Customer service professionals know that real-time mobile communications is business-critical. ClickSoftware and Aberdeen look at bast practice in handling the mobile generation. Click here to download