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"We need to have a little perspective"
Friday, January 29, 2010 So a £2 million fine isn’t enough. How about £10 million? How about a billion? How about confiscating the progeny of silent calls offenders, locking them in Thai prisons for a minimum of 15 years and banning them from the cloudy half of the afterlife?
Silent calls are a scourge on the industry, of course. But having a rabid, hobby horse obsession with heavily punishing a, frankly, low-level misdemeanour, hardly helps the cause. It is rather like trying to stamp out underage drinking by banning grapes.
When you think about the 1,500 people facing redundancy at Shop Direct, or people struggling up mountains in freak weather conditions, the response seems a little rabid by comparison. Concentrating on getting people back to work seems like a better use of energy.
And while we would all be happier if silent calls were eliminated, for the good of the cause, we need to have a little perspective.
The most effective outbound operators have already eliminated silent calls and are doing their best to use intelligent metrics to target people who might actually be interested in what they have to sell.
The more disreputable players can’t afford to take a £2 million hit anyway. What use anything bigger? |
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