What is the Top 50 Companies for Customer Service?

At its heart, the Top 50 Companies for Customer Service is a benchmarking programme, but there is a lot more to it:

  • Real customers contact your customer service team and rate the performance using criteria defined by customers
  • You work with the Top 50 team to give you the best chance of getting a high score
  • You get a detailed report, offering insights into how you could improve customer service
  • The only programme that gives you an overall performance rating across all channels including: email, web, live chat AND social media


The performance of your customer contact centre will
be independently assessed (across all channels) in the UK’s biggest annual “mystery shopper” research exercise, conducted by GfK, one of the largest and most respected researchers worldwide.

Click here to download the key findings infographics from research carried out (in partnership with GfK)  on Top 50 members.

Top 50 key findings infographics download

View the photos taken at the Top 50 Gala Dinner 2014