ING Direct is the world’s leading direct savings bank operating in nine countries with over 22 million customers. We burst onto the scene in the UK in May 2003 with a straightforward and competitive savings product. This caught people’s imagination and we rapidly built a base of over 1.4m customers. We are based in Reading but in 2005 a second call centre was opened in Cardiff to help deal with the strong customer demand.
In 2006 we successfully entered the mortgage market with products that were underpinned by the same simple and straightforward approach. Ever since ING Direct’s successful introduction into the UK we have won a string of awards for our products, marketing and customer service.

We place a strong emphasis on three goals

- To build a sustainable, profitable business.
- To be a fantastic company to work for.
- To be a fantastic company for customers to deal with.

These naturally reinforce each other and proof that it is working is that a large percentage of our customers say they would recommend ING Direct to a friend or colleague and we were named as one of the Top 50 companies to work for in the annual Financial Times Best Workplaces Awards in 2005, 2006 and 2007, as well as receiving 1 Star Accreditation (First Class Employer) status in the Best Company Awards 2009.

“To be a fantastic company to work for” is extremely important to our business success. By focussing on this we ensure our call centre colleagues are as fresh on the first call of the day as they are on the last. This is what our customer research tells us we are achieving.