"LOVEFiLM has done incredibly well over the last few years and this is largely down to how our customers feel about us. We want to continue to build on this success and believe that participating in the Top 50 Call Centres will give us real insight into our customers experience as well as benchmarking ourselves against other market leaders " Toni Adams, UK Customer Service Manager, LOVEFiLMS LOVEFiLM is Europe's fastest growing home entertainment portal and online DVD rental service. In just over five years LOVEFiLM has grown into the UK's third largest subscription based home entertainment service, with revenues set to reach £100 million this year. Prior to its launch, LOVEFiLM identified that home entertainment consumers suffered from a lack of choice and high prices which saw film watching decline. In addition, the traditional DVD store offered poor selection, bad in-store experience plus high rental and late charges. From the beginning LOVEFiLM has offered its customers range, convenience and value. Its offering suits the continually changing home entertainment market which has evolved over recent years to favour innovative entertainment solutions. It has also become apparent in recent years that there is a desire for value for money products and services as consumers react to the economic climate, rising expectations and greater choice in the market place. LOVEFiLM has stepped up to the challenge to offer a wide range of choice through convenient, value for money services, resulting in extensive success, increased profile with consumers and an industry standing as a recognised and steadfast innovator in online DVD rental. LOVEFiLM has literally re-invented the way people consume film in Europe. 
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